"Focus's ability to help us find compelling
"Working with Focus is a real pleasure. We know we can count on quality services and appropriate methodology, meticulously applied. Whether organizing and interpreting basic qualitative research or really innovative studies, Luigi works enthusiastically and competently. And this is the added value, which is the differentiating element that characterize Focus offering".
Procter & Gamble
I've been working with Focus for years for a number of brands belonging to quite different market fields. I've found in Focus a rare ability to understand client's needs and very often a special skill to discover an unexpressed need, hidden among briefing lines. Then, maximum flexibility, quick action, reasonable costs and a real passion in making our consumers' mind an open book. And, last but not the least, two magic words: actionable results. Luigi's interpretation of the research outcome was never just academic, but it was always immediately actionable the day after with a winning product concept, a creative fine-tuning, a sharper marketing strategy.